• Developed projects for clients including, Honeywell, Macco and Kimberly-Clark.
• Expanded design expertise to include a detailed knowledge of product packaging.
• Managed several facets of marketing and brand identity including: Package Design,
Point of Purchase Displays, Print Advertisements, Logos, Prototypes and Mechanical Files.
• Designed client logos, invitations, flyers, business cards etc.
• Ran dark room and pre-press production.
Colleen Kiselka © All rights reserved.
• Collaborative and insightful leader, who managed the design of multiple brands and a team of designers.
• Mentored and motivated cross-functional teams and designers to perform above expectations.
• Produced breakthrough creative, from concept to completion, which yielded positive results.
• Reorganized collaboration with marketing team to effectively create and manage brand identities, both globally and locally, across multiple mediums and markets.
• Managed, maintained and executed all design budgets.
• Directed the development of customer-focused interactive, print and broadcast communications, including websites, social media, e-marketing, corporate identity, sales
collateral, trade shows, direct mail, signage, presentations and POS.
• Exceeded company expectations with numerous rebrand campaigns and brand launches resulting in being awarded The Employee of the Year.
• Provided brand consulting, creative direction and design for client and agency assignments.
• Created and pitched design campaigns garnering new business for agency.
• Developed integrated advertising campaigns, corporate identity, direct mail, websites and presentations.
• Pitched and won new business, as well as developed trusted, strategic client relationships.
• Rebranded products resulting in increased sales and product identity in mass markets.
• Managed marketing and brand identity of high profile accounts.
• Produced digital media to support integrated marketing campaigns for ExtraCare, MinuteClinic, Pharmacy, HealthHUB, Optical, CVS.com and Front Store.
• Collaborated and developed ExtraCare Loyalty Brand Guidelines & Creative Presentation Template.
• Translated marketing/strategy briefs into engaging big idea creative projects.
• Facilitated professional development on 4D methodology (Design Thinking).
• Managed CAPS email program shortening production time and increasing email results by 67%.
• Art directed product and lifestyle photoshoots for 360 campaigns.
• Mentored students for Bryant University Design Thinking class.
• Co-created Health at Home content email series, and currently leading the initiative.
Adam Cohen
Successful, Experienced Corporate Development, Sales & Marketing Professional
Having worked with Colleen for the better part of the past 7 years, I can say with confidence that she is a tireless worker willing to do whatever it takes to get the job done. I have watched her take on new challenges with little to no guidance and achieve successful outcomes time and time again. Colleen possesses a rare combination of artistic creativity and tactical business sense that would benefit any organization with which she chooses to work. I cannot recommend her highly enough.
Nate Lane
Digital Agency Director at Travel Tripper
Working with Colleen was a pleasure. She had an enormous positive impact at inMusic brands and easily handled the responsibilities of 2, if not 3 separate jobs at once. She gave leadership to the design and UX team, she drove trade shows in all aspects, and she knew how to successfully navigate the company to produce great work and results for any project she tackled. Beyond being a creative designer at her core, she has great talent in overseeing schedules and budgets. Her project management skills keep large initiatives on schedule and the work she produces and directs is truly professional. I recommend Colleen in any leadership or strategic position within a small or large organization, she is driven and accomplished and will continue to succeed in whatever she does in the future.